Thursday, 26 February 2015

All you need to know ahead of the UK launch of Kanye West's Yeezy Boost sneakers

The eagerly anticipated trainer by controversial rapper and fashion designer Kanye West launched in the US last week, and this weekend the Yeezy Boost trainers will reach UK shores.

West gave the trainers their global debut on stage during the Grammy Awards 2015 last month and then launched in America during New York Fashion Week alongside his wider capsule collection for Adidas.

This shoe collaboration is the rapper’s first after his fallout with rival sportswear brand Nike, which he’s publicised on stage and on his lyrics.

Arthur Hoeld, General Manager of Adidas Originals said: "No one transcends music and fashion like Kanye West, he is a cultural icon like no other and brings a completely new expression to designing shoes. The Yeezy Boost is the first sneaker that brings Kanye’s unique creativity and individuality to the forefront of its design.”

So, if you’re a Kanye fan, here’s all you need to know about the launch:

What: Launch of YEEZY BOOST sneakers

Price: $350 (approx. £250)

When: Saturday 28 February 2015

Stockists in the UK:
  • Adidas Originals Flagship Store: 15-18 Foubert Place, London
  • Dover Street Market (online only)
  • End Clothing: 4 High Bridge, Newcastle upon Tyne, endclothing.co.uk
  • Hanon: 154 Market Street, Aberdeen
  • Foot Patrol: 80 Berwick Street, London, footpatrol.co.uk
  • Footlocker: selected stores across the country (from 26 March)

Designer: Kanye West

Brand: Adidas Originals

Number of pairs released: Figure unconfirmed, but said to be “extremely limited”

Global debut: Kanye West gave the trainers their global debut on stage during the Grammy Awards 2015 last month.

More pictures below...





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